About us

Optifashion first started as a manufacturer of optical frames in Italy in the early eighties. In the nineties Optifashion was acquired by the industry leader Safilo S.P.A to become a leader in the specialty sunglass retail business in the GCC in 2003.


Aside to retail activity, Optifashion set up a dedicated wholesale department which focuses on Marchon’s brands and independent manufacturers.



Optifashion is committed to maintaining and strengthening its position in the markets in which it operates. It also focuses on evaluating opportunities to further penetrate emerging markets, a key driver of its long-term growth strategy. It, also, aims at increasing its market expansion through stronger retail presence in the market as well as consolidating its wholesale network.


Having a strong brands Portfolio that creates enduring relationships with consumers is the key to how Optifashion plans to sustain its business in the future.  In this direction it continues to invest to strengthen and balance its portfolio with new brands, in order to continually attract a wide range of consumers in the GCC with different tastes and lifestyles.


Filling all the gaps of the market need in eyewear division (frame and sunglasses) by providing fast delivery, door to door service, innovative and customised visual solutions.