About us

Optitalia LLC is the leading distributor of fashion, luxury and sports eyewear in the UAE, Oman, Qatar and Kuwait. It was established in 1996. Among its core strengths, a strong and well-balanced brand portfolio that includes iconic proprietary brands from Safilo.    



Optitalia LLC’s mission is to protect the eyes and enhance the look of women and men in the area, distributing the best possible eyewear to satisfy its clients and interpret consumer tastes and aspirations. Optitalia LLC pursues this mission ethically and responsibly, engaging all of its energy, skill and experience, keenly aware of how essential spectacle and sunglasses are to the well-being of consumers, allowing them to work, read and communicate their personal style.


Having a strong brands Portfolio that creates enduring relationships with consumers is the key to how Optitalia LLC plans to sustain its business in the future.  In this direction it continues to invest to strengthen and balance its portfolio with new brands, in order to continually attract a wide range of consumers in the GCC with different tastes and lifestyles.


Filling all the gaps of the market need in eyewear division (frame and sunglasses) by providing fast delivery, door to door service, innovative and customised visual solutions.