About us

With over 40 brands under its roof, Optitalia group is considered as one of the pioneers in the distribution of eyewear in GCC.

The group covers a vast array of eyewear from fashion and high-end luxury to casual and trendy lines.

Optitalia group started first as Optitalia LLC in 1996 in Dubai.

After 7 years of hard work and in order to cover the increasing market demands in 2003 the group expanded to Saudi Arabia with the opening of Saudi Optitalia Co.Ltd.

In the same year, Optifashion LLC was launched in order to develop its proprietary retail chain (www.optifashiongulf.com) which today is recognized as the most exclusive eyewear boutiques in the Gulf area.

In 2008 Optitalia Gulf FZE, based in Dubai Airport free Zone, was starting its operation in order to provide a dedicated and customized service to the K-Accounts in the region.

Last but not least is the “Special sales” department that was founded in 2015 by Optitalia Group and handled by Optitalia Gulf FZE. Today the project is operating in 65 countries today from the Middle East to Africa and from Eastern Europe to Southeast Asia.

In June 2017 Optitalia group though Saudi Optitalia start to distribute De Rigo Products in Saudi Arabia.


Our Milestone


Optitalia Group started as Optitalia LLC in Dubai in the year 1996 .In the same year Dior joined the Safilo Group and Optitalia Group Portfolio as well.

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Optitalia Group’s mission is to protect the eyes and enhance the look of women and men in the area, distributing the best possible eyewear to satisfy its clients and interpret consumer tastes and aspirations. The Group pursues this mission ethically and responsibly, engaging all of its energy, skills and experience, keenly aware of how essential spectacle and sunglasses are to the well-being of consumers, allowing them to work, read and communicate their personal style.


Having a strong brands Portfolio that creates enduring relationships with consumers is the key to how Optitalia group plans to sustain its business in the future.  In this direction the group continues to invest to strengthen and balance its portfolio with new brands, in order to continually attract a wide range of consumers in the GCC with different tastes and lifestyles.


Filling all the gaps of the market need in eyewear division (frame and sunglasses) by providing fast delivery, door to door service, innovative and customised visual solutions.